CLAIM: National Geographic is participating in a fundraising campaign on Instagram that will give $1 for every "like" on posts to benefit the Amazon following the fires.
THE FACTS: National Geographic is not participating in a campaign circulating on Instagram to raise money for the Amazon. Several Instagram accounts began sharing the false campaign information as posts about the fires began to attract wide attention online. The accounts encourage users to share their posts. Stephanie Otway, a spokesperson for Facebook, which owns Instagram, said "we are investigating this scam and will remove accounts and content that promote it."
The post used an image showing an Amazon rainforest fire in 1989 and overlaid it with text reading "1 like= $1." At the bottom of the photo, they added "partnered with @natgeo." The post states that "for every like, we will donate $1 to @natgeo to restore and re-plant the Amazonia." Meg Calnan, National Geographic senior director of communications, said in an email that National Geographic was not participating in any such campaign. "We are not affiliated with these organizations or social media accounts and are working to address these inaccuracies," she said. Several accounts asking for likes were also sharing the misinformation in Spanish.